Search
Road safety week banner

⠀

We are pleased to launch a road safety initiative, aimed at engaging children in learning about road safety through creativity and imagination. Primary Schools throughout West Sussex are encouraged to design a brand-new mascot to join our existing characters, Kerby the traffic cone and Amber the traffic light, as part of National Road Safety Week (16th-22nd November).

Watch this short video on how to get involved!

Contents blocked

Accept our cookies to view these contents.

Edit cookie settings

Teacher Information Sheet

Further detail...

How can your school get involved?

  1. Pupils are to design a new highways-themed mascot (e.g. based on road signs, crossings, vehicles, etc.) Hand-drawings are encouraged
  2. Give the mascot a name
  3. Briefly describe what the mascot does to help keep people safe
  4. Schools to internally select a winning entry to submit using the link below

Prizes:

  • Winning school: £1,000 worth of school improvements or resources
  • Winning pupil: £100 in book tokens
  • Runner-up schools (x5): £250 worth of school improvements or resources
  • Runner-up pupils (x5): £25 in book tokens
  • All runners-up and the winning school will have a visit from the new mascot as part of a Road Safety Assembly delivered to the school (from January 2026, dates tbc)

Key dates:

  • Launch by teachers: 17th November 2025 (Road Safety Week)
  • Submission deadline for schools: 1st December 2025
  • Winner and five runners up announced: W/c 15th December
  • Road safety assemblies and mascot visits: Scheduled from January 2026 (dates tbc)
road safety

Send us your winning entry!

We can't wait to see your entries! Please only submit one entry per school. Please include a picture/drawing of the mascot, its name and a brief description of what the mascot does to help keep people safe. If you have any questions, please email: vhsocialvalue@volkerhighways.co.uk
Submit now

Terms & conditions

Read more
  • The competition is being run by VolkerHighways.
  • Only one entry per school to be submitted.
  • By entering, participants agree to the use of their name and entry for promotional purposes.
  • Personal data will be used solely for the purposes of administering the competition and in accordance with VolkerHighways' privacy policy.
  • Winners will be notified via email directly with the school after 15th December.
  • Maximum age limit of pupil is 11.
  • By entering, participants agree to abide by the rules.
  • Judging will be carried out by VolkerHighways and the judges decision is final.
  • Prizes of school improvements/resources to be discussed and agreed within scope of VolkerHighways. Prizes will be delivered from January 2026 (dates to be decided).
  • If the winner does not respond to the email notifying them of their win within 7 days, they will lose their right to the prize.