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We are pleased to launch a road safety initiative, aimed at engaging children in learning about road safety through creativity and imagination. Primary Schools throughout West Sussex are encouraged to design a brand-new mascot to join our existing characters, Kerby the traffic cone and Amber the traffic light, as part of National Road Safety Week (17th-21st November).
Further detail...
How can your school get involved?
- Pupils are to design a new highways-themed mascot (e.g. based on road signs, crossings, vehicles, etc.) Hand-drawings are encouraged
- Give the mascot a name
- Briefly describe what the mascot does to help keep people safe
- Schools to internally select a winning entry to submit using the link below
Prizes:
- Winning school: £1,000 worth of school improvements or resources
- Winning pupil: £100 in book tokens
- Runner-up schools (x5): £250 worth of school improvements or resources
- Runner-up pupils (x5): £25 in book tokens
- All runners-up and the winning school will have a visit from the new mascot as part of a Road Safety Assembly delivered to the school (from January 2026, dates tbc)
Key dates:
- Launch by teachers: 17th November 2025 (Road Safety Week)
- Submission deadline for schools: 1st December 2025
- Winner and five runners up announced: W/c 15th December
- Road safety assemblies and mascot visits: Scheduled from January 2026 (dates tbc)
Send us your winning entry!
We can't wait to see your entries! Please only submit one entry per school.
Please include a picture/drawing of the mascot, its name and a brief description of what the mascot does to help keep people safe.
If you have any questions, please email: vhsocialvalue@volkerhighways.co.uk